Saturday 11 February 2012

Catch the Cover

With my magazine deadline fast approaching there is only a few final tasks this week, one of which is our cover. Following the 'Liberty' theme we wanted a soft yet confident cover that would engage with our audience. Elle (the magazine we are working from) always has very strong covers that are also famine and chic, just the right amount of edge to catch attention yet not offend any of their huge market.

We tried two different looks for our covers. We wanted to keep with the idea of Eve (our main spread in the magazine) so our first cover focused on the innocence of Eve early in the story. We used the apple as a prop along with pearls creative an almost angelic pose. I like the first shots but as a group we agreed they were not quite strong enough for a cover. They are slightly too posed and the hair etc is too perfect. If you look at any Elle cover there is always an element of freedom/ life.




Our second cover was a lot more successful. Using a different model with a stronger profile we styled her in white to keep in line with the softness of the original idea but had her hair was looser and more relaxed, showing a confidence and self assurance. All cover girls have got to have an identity that is captured in the picture. Though we wanted a classic Elle styles cover we also wanted to incorporate some of their edge, so rather than an apple we used a snake. The famous sayings”never work with children or animals" will be remembered in the future!  Though our snake was no man eater, it had diva traits. Once we had managed to stop both the model and snake from wriggling away we managed to get some good shots. Though these are not the final edits it will give you an idea of the look we are going for.

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